ABSTRACT applications of technical textiles in home tech

ABSTRACT    

                                                         

              Textile industries play a vital role in the
world economy, providing employment to tens of millions, mostly, women workers
in nearly two hundred countries. The industry is experiencing production and
organizational changes globally, with deepening trade activity altering
employer – employee relations. Among the various segments of technical textiles,
the hometech industry is one of the largest segments which is growing due to
the real estate boom and higher spending on the home interiors. The recent
decades in terms of the devel­opment of the home textile industry at the glob­al
level have been marked by processes of intensive structural adjustment which
has resulted in the transfer of production to developing countries. There have been a number of significant
developments in home textiles over recent years. The global market offers
consumers a broader range of fiber combinations, fabrics, designs, textures and
colours than it did in the 1990s. Manufacturers have successfully adapted
performance apparel technologies for use in home textile products. For example,
bed sheets are being made from Coolmax and Thermolite fabrics. Coolmax fabric
incorporates a moisture management technology and Thermolite is a light weight
insulation material which was originally designed for outdoor performance
apparel.

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Keywords: home-Tech
textile, global market, trends and opportunities,
future scenario.

 

 

 

 

 

INTRODUCTION

                Textiles are
indispensable part of human life. They are mainly to cover the human for
protection against all the adversities 1. The
textile industry occupies a unique place in india.it is a self reliant industry
and accounts for 14% of the total industrial production, contributes to nearly
20% of the total exports of India. The textiles industry is moving towards the
reorientation of non-clothing applications of textiles, known as technical
textiles.

                    There are over 150 products
classified under Technical Textiles and its coverage in terms of application
areas is expanding globally with each passing day on account of technological
advancement in raw materials and processes. Though the Indian Technical
Textiles industry consumes products under all twelve segments, the majority
technical textiles products that are manufactured
in India include– Clothtech, Packtech, Sporttech and Hometech.this sector is growing roughly at twice rate of textiles is now
playing an important role in the construction of many household  textiles, furnishing and floor coverings for
domestic consumption and institutional end uses that are known as Hometech.

              The
applications of technical textiles in home tech include fibrefill, carpet
backing cloth, blinds etc.In the global textile market, home tech contributes about
7% of the share. The hometech market in India is estimated to be Rs 17,000
crore and is growing at over 9% annually. The hometech and furnishing market is
expected to reach Rs 26,600 crore by 2015. 
The recent decades in terms of the devel­opment
of the home textile industry at the glob­al level have been marked by processes
of intensive structural adjustment which has resulted in the transfer of
production to developing countries.
  

OBJECTIVES

·        
To learn about the
present hometech industries scenario.

·        
To find out the
domestic consumption and market size of hometech industry.

·        
To know about the
technical textile development in home textile industry which is going to help
hometech to grow stronger and have greater prominence in the global market.

·        
To prove that the
demand for hometech textiles is big enough and is rising in the near future.

 

 

1.      HOMETECH
TEXTILES

             Home Textiles
are a flexible material consisting of a network of natural or artificial fibers
often referred to as thread or yarn. Spinning raw wool fibers, linen, cotton,
or other material on a spinning wheel to produce long strands produces yarn.
Home textiles are formed by weaving, knitting, crocheting, knotting, or
pressing fibers together. Home textiles have
an assortment of uses, the most common of which are for clothing and containers
such as bags and baskets. In the household, home textiles, they are used in
carpeting, upholstered furnishings, window shades, towels, covering for tables,
beds, and other flat surfaces in art, home textiles are all around. Home
textiles such as net curtains, curtains, furnishing fabrics, textiles for upholstery
and table linen all make a significant contribution to a feel-good atmosphere
in the home. 3 The variety of
these products is (almost) unlimited. Be it materials, colours or patterns are
numerous different collections are always currently available.

2.      MARKET
CHARACTERISTICS

           
The Textile Industry in India is one of the largest segments of the
Indian economy accounting for over one fifth of the country’s industrial
production. It provides employment to around 15 million people who have helped
produce one of the largest, most fascinating varieties of yarn, fabric, home textiles,
home furnishings and other textile products in the world.2 The
Home Furnishings Industry in India falls under the purview of the textile
industry. Indian home furnishings manufacturers and home furnishings exporters
offers a spectacular range of bedspreads, furnishing fabrics, curtains, rugs,
durries, carpets, placemats, cushion covers, table covers, linen, kitchen
accessories, made-ups, bed spreads, bath linen, and other home furnishings
accessories to the world. Manufacturers of Home Furnishings from India, whether
floor coverings, kitchen linen, bath linen, cushion covers, bed spreads,
curtains etc. create a rage in the international markets.

3.1 CHANGES IN THE WORLD TEXTILE MARKET

                The development of the home
textile industry in the world over the last 20 years is a typical example of
production that has undergone major changes, which some would even call
drastic, in terms of or­ganisation, production structure, technol­ogy and sales
methods. 4 While
the process of structural adjustment was underway in the developed countries re­garding
this industrial branch, followed by production reduction and labour force
downsizing, specialisation and constant technological innovation, the promotion
of new products and full product lines, at the same time the process of
transferring production to other countries and the es­tablishment of new
centers of the global home textile industry. 6

                 The demand for textiles and garments in India comes from
three major segments – household sector, non-household sector (institutional,
industrial and technical) and export sector. The household sector consumes the
largest share of textiles and garments in India (60% share), followed by the
non-household sector (21% share), and then the exports sector (19% share). The textile industry in India is one of the flourishing sectors of Indian economy. It
contributes more than 13% to industrial output, 16.63% to export revenues and
4% to the nation’s GDP. In the year 2010, the industry is estimated to produce
12 million jobs with an investment of US$ 6 billion in the fields of textiles
equipments and structure, and garment manufacturing by the end of 2015.

 

3.2 ASSESSMENT OF DEMAND AND MARKET
POTENTIAL IN INDIA

          
There are no authentic statistics available on the production and the
total market size of the home textile products. Not much data is compiled for
these due to the large variety of products within the category. Further,
majority of the market is still in the unorganized sector and highly dispersed.
Therefore, the present estimates of the market are arrived at on the basis of
primary survey conducted by Ace Global and discussions with the industry
players.As per discussions with various industry players in different parts of
country, the overall average growth rate of domestic urban market is about 15%
– for bath linen it is 15%, for kitchen linen it is 10%, for curtains it is
12%, for upholstery it is 15% and for other remaining products it is about 10%.

 

 3.3 FUNCTIONALITIES OF THE PRODUCTS

          
Curtains and window decorations have particularly good light fastness
and can maintain their brilliant colours for years, upholstery materials
consist of particularly hard-wearing materials with a long life span and table
linen features impressive designs with colours and patterns as well as
functionality such as a washable coating. Many textile furnishing materials are
usually put to use without prior washing and have a longer useful life. 5

 

 

 

 

 

3.     
STRATERGIC
PLAN-HOMETECH

                     The implementation of the
Strategic Plan requires resources to the tune of approximately Rs 58164/- crore
during the next five years. Assuming an annual 25% increase in Annual Plan
outlays from the base level (2010-11) of Rs 4725 crore, the required Annual
Plan allocation are as follows:                              

Year

Amount in Rs crore

2011-12

7000

2012-13

 

        8750

2013-14

 

       11125

2014-15

 

       13906

2015-16

17383

 

                                                                    

                 The funds are to be provided as Budget
Support to the Ministry?s Plan. Planning Commission and the Ministry of Finance
will be persuaded to allocate sufficient funds for the Ministry of Textiles
under the Annual Plans.

4.     
GLOBAL HOME TEXTILES MARKET: TRENDS AND OPPORTUNITIES

           It was most interesting to see that the
global home textiles market has recorded a relatively strong growth since 2009.
In USD the retail value increased from just over USD 85 billion to just below
USD 105 billion in 2013. The annual growth rate was well above 4% per annum.
Growth was especially strong in China where the Combined Average Growth Rate
(CAGR) from 2008-2013 was almost 14%. Also, other countries like India,Turkey
and Russia recorded strong growth rates between 5 and 8%.

Fig-1 Retail value and
annual growth

           With a share of approx. 25% bed
textiles are still by far the most important category within home textiles
followed by bath textiles (15%), rugs (10%), living room textiles (8%) and
kitchen & dining textiles (7%).

Fig-2: global value
sales breakdown

          In advanced economies the main
drivers of this growth are a tendency towards smaller households, stronger
demand for more comfort, added value and convenience for use. In emerging
countries the drivers are an increase in the number of new homes for a rising middle
class who prefer affordable prices and convenient shopping opportunities.

Fig-3: consumer trends:
developed Vs emerging countries

5.     
FUTURE SCENARIO

          Looking
at the period 2013-2018, estimates that bed textiles will remain the dominant
segment (CAGR of 2.2%) but that also bath and living room textiles will also
grow strongly by 2.3% and 2.2%, respectively. This growth will come from
China’s expanding middle class, higher online sales (convenience) and more
added-value products (comfort).

Fig-4: hometech
constant value growth 2013-2018  

             Despite China’s very strong growth rate and
high absolute retail value it is important to note that China’s per capita
consumption of home textiles is still only one third of the US. The future potential
in China and other emerging economies, especially India, is Enormous

           

6.      CONCLUSION

           
The growth of domestic home textiles market, and the slower growth in
customers’ willingness to upgrade qualitatively, quantitatively, and pricewise
is a conundrum that needs to be researched and analyzed more intensively. Other home categories showing very encouraging growth and so perhaps a
tipping point for home textiles and furnishings may also be around the corner. Some product-usage based and channel-based segmentations could offer new
opportunities to stimulate domestic demand.

 

REFERENCE:

 

1.     
Kaplan, N.S., (2001),
Textile Fiber, Abishek Publication, Chandigarh, P.5

2.      International
Trade Centre, Trade sta­tistics, 2012, avaliable at www.intracen. org/ (accessed:
25 June 2012).

3.     
 “Hand
book of home textiles,” edited by A.R.Hrrocks and S.C.Annand, Textile Institute
Publications-2000 edition.

4.     
Ratnakar A, Yumiko Y (2008) The textile
and clothing Industry: Adjusting to the post-quota world. Indus Develop, UN, USA.

 

5.      http://www.fibre2fashion.com/industry-article/2/134/indian-textile-industry-home-yarn-segment1.asp

                             

6.     
http://www.artoflegendicccndia.com/html/home_textile_history.htm